01 — Public Relations
PR that earns more than a clip.
We do media relations the way it works in 2026: coverage that builds authority, passes link equity, and shows up in search the next time a buyer is in market.
The problem we solve
Most PR shops still measure the work in clips. We measure it in compounding visibility.
A press hit used to be the goal. Then everyone realized half the people who saw it would forget about it by the next news cycle. The brands winning today treat earned media as a permanent asset, not a one-time impression. A feature in the right publication can rank for a category keyword, pass authority to your domain, and surface in front of a buyer who’s comparing options six months later.
“We don’t measure PR in clips. We measure it in compounding visibility.”
How we work
Three layers, one program.
We start with the question every PR program should start with and almost none do: what coverage would actually move the business? Sometimes that’s a Wall Street Journal feature. Sometimes it’s a deep technical write-up in a trade publication your buyer reads every Tuesday. Sometimes it’s a roundup placement that ranks for a comparison query.
- 01
Story development.
A pitch isn’t a press release. We work with your team to find the angles a journalist actually wants — data they don’t have, points of view nobody else is taking, executive perspectives worth quoting. The reporter has to want to write the story.
- 02
Targeted outreach.
No 500-name media blasts. We build short, specific lists of writers whose beats match the story. We pitch them in their preferred format. We follow up like humans, not autoresponders.
- 03
Authority capture.
Once the coverage runs, we make sure it does its second job. Internal linking, social syndication, anchor text optimization where appropriate, and tracking the SEO impact of the placement.
What’s included
A complete PR operating program.
- Strategic PR planning, mapped to your business goals and search priorities.
- Media list development across tier-one press, trade publications, and niche outlets.
- Story development, pitching, and follow-up.
- Spokesperson prep and message training when needed.
- Press materials: bylines, op-eds, executive thought-leadership pieces.
- Reactive media support — comment opportunities, expert sources, breaking-news positioning.
- Monthly reporting that ties coverage to authority gains, branded search lift, and pipeline influence where possible.
Who it’s for
Mid-market brands and established startups with a real story to tell.
You’ll get the most out of this if you have a real story to tell — funding, product launches, executive perspective, original research, market shifts you have a take on. We’re a strong fit for B2B brands selling to considered buyers and for consumer brands in categories where editorial trust still moves purchase intent.
We’re not a fit if you’re hoping a press release alone will move your numbers. The release is the start. The work is everything that happens after.
What success looks like
Coverage in months two and three. Compounding from month six.
The first 90 days are about laying the foundation: the angles, the targets, the early relationships. Coverage typically starts landing in months two and three. By month six, most clients see meaningful lift in branded search, referral traffic from earned placements, and improved rankings on the keywords those placements support.
We report monthly on what’s working and what isn’t. If a tactic stops earning, we kill it. If a publication tier isn’t responding, we shift the mix. The work gets sharper the longer it runs.
Related practices
These work especially well together.
Start a conversation
Let’s talk about what this could look like for your brand.
Two business days. Honest answer. Even if we’re not the right fit.
Contact the team